LET'S GET STARTED
The Borden Workbook is part business book, part self-help book that provides you with the tactical and practical advice, efficiencies, formulas and perspective you need. Organize and succeed as an entrepreneur at your own pace, within your own budget – with competence and confidence.
As entrepreneurs, we often know what we want to do, but we come to realize that we need extreme organization or increased knowledge or infrastructure as we develop and grow our business. Sometimes we feel stuck, or we feel that we need a boost at the “beginning” or “part way” into our venture. We are most aware of the help we need in our business activities, but it’s of utmost importance that we tend to our energized, passionate, determined minds as well. The relentless (maybe obsessive, in a positive way?) drive that makes us good entrepreneurs comes with deep challenges – both in business and in our lives.
Determined to bring the model from Borden Communications’ one-on-one consulting and coaching to as many as possible, we have created The Borden Workbook to support you as you launch, grow, and nurture your business, alongside consultation, or as a standalone guide. We aim to have you put down what you know, prod you to consider things you might not yet, make you more connected to your work to endure the highs and lows, focus on goals with assistance on the journey to reach them, and connect your personal experience, and your physical and emotional well-being to your work. This book contains tactical and practical inspiration and will have you organized and give you clarity, focus and lead you to success.
Take charge of your business development, The Borden Workbook gives you tools you’ll need to do so – all in one place.
"IF YOU ARE LOOKING FOR FLYING UNICORNS, HUGE PROMISES, AND GET-RICH-TODAY ADVICE, YOU SHOULD LOOK ELSEWHERE." LISA BORDEN
Lisa is one of the most creative, trustworthy and hardworking business professionals I have ever come in contact with. From the moment we began to work together my business opportunities have increased ten fold. She is there for me when I need her and always available to give her insight to any situation.
Douglas McNish, Owner, Doug McNish Vegan Inc.Lisa provides exceptional quality and tremendous value — she proactively helped our business and ultimately became an invaluable, trusted part of our team. Her range of knowledge is exceptional!
Oliver Madison, Founder & CEO, Me to We StyleWhile Borden Communications is a small firm, I am surprised at the speed and volume of work it can do for us. I love working with Lisa because she is frank, brilliant and fast. And we have and will continue to get great results from our work together. I am fortunate to work with her now and I only wished I did it years early.
Jean Eng, President at Pure + Simple“IF YOU THINK YOU’RE TOO SMALL TO MAKE A DIFFERENCE, TRY SLEEPING IN A ROOM WITH A MOSQUITO.” OUR AFRICAN PROVERB
INSIDE THE BORDEN WORKBOOK
You’ll Learn:
How to define your business and brand
How to understand your income streams
How to get yourself organized online from your website to your social media channels
How to amplify your content
How to grow your business in directions you’ve never considered
Plus, we have assembled and organized some of our best online content and resources to complement the workbook and support your work.
YOUR BEST STRATEGIC PLAN WILL ALWAYS BE CALLED “DOING THINGS”
RESOURCES
The Borden Workbook refers to over 50 additional resources.
Click on the links below to view the files, articles, worksheets, extra information + inspiration (whether you own the workbook or not).
25 BIG THOUGHTS
Big thoughts for your small business.
AN ENTREPRENEURS CANVAS
Fill in your key business attributes + post somewhere to keep you motivated, focused, and on track.
GET UN-STUCK WORKSHEET
Learn how to work through anything, and get moving forward.
HOW TO MAKE A DECISION
Reminder: You are your own best expert!
THE BORDEN BUSINESS TREE
A reminder to maintain a meaningful connection to what you are doing daily.
GOOD BUSINESS BASICS
Just a few of our favourite resources to start doing more good.
THE BORDEN FORMULA
How to build your own simple branded website.
THE BORDEN FUNNEL
Acquisition, Activation, Engagement and Virality
THINGS EVERY ENTREPRENEUR SHOULD KNOW
Reflections and advice on being an entrepreneur.
SHAREABLES
Inspiration to post + share.
ENTREPRENEURS IN ACTION
Read about people we admire doing good work.
WE WANT TO HELP YOU MAKE YOUR WORK, WORK FOR YOU.
BOOK ASSETS
Click on the categories below to view the files and pages.
BOOK COVER
The Borden Workbook cover for use in reviews.
ABOUT LISA BORDEN
Bio + photos for use in reviews.